The project aims at focusing on building relationships between international buyers
and local organizations between Venice and the Dolomites within the tourism industry,
with particular focus on the regional UNESCO sites.
The project brings together travel agencies, tour operators, DMCs, service providers
and accommodation facilities to ensure a comprehensive offer of the destinations and
attractions in the Veneto region. The network’s priority is to enter into contact with
international buyers, which is ensured by a widespread planning of physical and virtual
meetings and featuring an increasing presence of the Veneto Region’s locations within
the planned educationals.
The main objective of the project is therefore to create customized tourism product
proposals for the buyers’ targets, due to their specific knowledge, which is
simultaneously consistent with the objectives of the region (in particular “Slow and
Green” sphere), the Veneto Strategic Tourism Plan (STPV) and the Annual Tourism
Plan (ATP). The project also pursues the objectives of Action 2 of the EUSALP macro-
strategy “Enhancement of the economic potential of strategic sectors” as it operates
in a sector with high development potential over a vast territory. The economic and
social impact expected thanks to increased tourist flows is significant both in economic
and inclusion terms. Regarding the project’s coherence to EUSAIR pillar 4 sustainable
tourism, it addresses the need for harmonized distribution of tourist flows across
territories using cultural itineraries as a tool for the creation of diversified and
innovative tourism products. The focus on UNESCO sites also allows enhancing
contact with the so-called “cultural” tourists, their size and impact on local communities
and economy, leading to new business opportunities, increase in the total number of
tourist arrivals and overnight stays.
The enterprises of ATS Amazing Veneto collaborate in the creation of an articulated
and quality offer addressed to comprehensive and engaging forms of tourism, thanks
also to the tools made available by the Region such as the Destination Management
System (DMS) of the Veneto Region, the Welcoming Charter and the Regional
Federal Tourism Observatory. The project is carried out with the collaboration with
important providers within the tourism sector and their will to pass on their knowledge
and experience to the businesses constituting the network.
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The project is co-financed by POC 2014-2020 through a sum corresponding to €